Background of the SWOT analysis tool
strengths, weaknesses, opportunities and threats (SWOT) analysis tool
forms the heart of identifying the right products to develop. Developed
from the marketing community the SWOT analysis tool
can be applied to any goods, services and processes that are under
consideration. The SWOT analysis tool has also been successfully
deployed in other business situations where several options or solutions
are being considered.
The SWOT analysis tool
SWOT analysis tool (combined with brainstorming activities and other
investigative methods) essentially lists the strengths, weaknesses,
opportunities and threats relating to an area of interest. For example a
potential new product compared to that of a competitor. The main thrust
of this tool is to turn all the identified strengths, weaknesses and
threats into opportunities. These opportunities can become business
strategies which can be prioritised and then be implemented to give a
competitive business advantage.
The SWOT analysis training course
on-site training course starts with an overview of the SWOT analysis
tool and the SWOT analysis process. The training course then guides the
trainee through the step by step process of how to conduct a SWOT
analysis on goods, services and processes. Worked examples are given of a
SWOT analysis applied to goods, services and processes. This training
course is given in English and is designed to impart the capability to
perform a SWOT analysis.
This SWOT analysis training course comes complete with the SWOT
analysis template. No prior knowledge is required or assumed and no
special tools are needed.
course is targeted at the product design engineers, the manufacturing
engineers and the programme managers delivering new products. All our
courses are designed to be informal and are based around a series of
discussions and practical exercises.
Another great quality tool from Product Development Consultants