Background of the SWOT analysis tool
The SWOT analysis toolThe SWOT analysis tool (combined with brainstorming activities and other investigative methods) essentially lists the strengths, weaknesses, opportunities and threats relating to an area of interest. For example a potential new product compared to that of a competitor. The main thrust of this tool is to turn all the identified strengths, weaknesses and threats into opportunities. These opportunities can then be exploited to give a competitive business advantage.
The SWOT analysis training courseThis on-line training course starts with an overview of the SWOT analysis tool and the SWOT analysis process. The training course then guides the trainee through a step by step process of how to conduct a SWOT analysis on goods, services and processes. Worked examples are given of a SWOT analysis applied to goods, services and processes. This training course is given in English and is designed to impart the capability to perform a SWOT analysis. This SWOT analysis training course comes complete with a free download of the SWOT analysis template. No prior knowledge is required or assumed and no special tools are needed.
Another great on-line traing workshop from Product Development Consultants